"Trusted quality for every generation" Since 2008, we've been dedicated to bringing you innovative and localized products that cater to your everyday needs

Our Vision

& Mission

To become Malaysia's foremost fast-moving consumer brand company, recognized for our commitment to trusted quality. We will achieve this through continuous improvement, accountability, and teamwork, mirroring the global success of industry leaders like P&G and Unilever, and setting new standards in the consumer market.

Our mission is to deliver trustworthy products to 5 million families in Asia by being present in 5,000 selling spots across Asia, making our products that enhance daily life accessible anywhere.

about

Our Core Values

S
Success

Striving to achieve and surpass goals in every aspect of our business.

C
Continuous Improvement

Constantly seeking ways to improve our products, processes, and services.

A
Accountability

Taking responsibility for our colleagues, clients, suppliers, projects and company.

T
Trustworthy

Building and maintaining trust through integrity and reliability.

T
Teamwork

Collaborating effectively to achieve common goals.

value

Explore Our Brands

Explore our diverse range of brands and discover how we are redefining consumer excellence.

We believe everyone deserves a healthy life without sacrificing taste, infusing nature's benefits into every product.

Explore Brands

We develop natural, effective, and science-backed supplements to address common health concerns from modern living.

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In this fast-paced world, home cleaning can be annoying, so we created a brand for convenience, safety, and efficacy.

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Everly is your everyday beauty companion, offering practical, affordable solutions to ensure you look and feel your best.

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Aurora D. provides technology-driven devices designed for oral care, enhancing both health with innovative solutions.

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EUNYUL blends natural ingredients, and Korean skincare knowledge to create effective products for all skin types.

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Char Char specializes in hair care, providing powerful results for fuller, thicker hair with every wash at an affordable price.

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brands

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